Forums › Forums › White Hat SEO › Hot take: Add localities to your title tags › Reply To: Hot take: Add localities to your title tags
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alexbruf
GuestOctober 2, 2025 at 8:32 pmI’m of two minds on this issue.
1. For pages that target multiple intents or multiple areas, this is great because it’s creates more opportunities for the title to be relevant to more keywords. The example above is a service page, which serves multiple locational intents.
2. For pages that are targeting only one specific intent (where there are many different pages, like if you were a big programmatic site like yelp or angi’s list), I think having a title that is as close to the exact match of the search query is more ideal, because of how relevance is calculated (the simplest model is # of matching words in title). Adding more words can dilute that, and can bring the page away from its targeted intent. Like if there were pages for truck accident lawyer for each of those localities you might have the title of the twelve oaks service location page be: “Truck Accident Lawyer in Twelve Oaks”
For most sites, option 1 makes sense since a page is often serving multiple intents.