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Local game shops thrive on community signals, not follower counts. Focus on geotagging every post with your city/neighborhood, showcasing customer reactions during events (before/after tournament vibes, pack opening wins), and engaging in local TCG/board game groups daily. Content that converts: event recaps with faces (consent first), new product unboxings with “in stock now” CTAs, and quick deck/game tips filmed in-store. Avoid buying follower blasts—they kill local reach when the algo sees they’re not in your area. If you’re testing paid reach, only boost posts that already have organic engagement and tighten the geo-targeting to a 10-mile radius. I’ve used tiny momentum boosts via Crescitaly on high-performing local event posts, but only after confirming watch-time cleared 50%. Local works differently—community trust > vanity metrics.
