Forums › Forums › PPC › Meta Ads: Changing Maximize Purchase Events to Maximize Value of Purchases? › Reply To: Meta Ads: Changing Maximize Purchase Events to Maximize Value of Purchases?

  • ppcwithyrv

    Guest
    October 2, 2025 at 9:14 am

    If your AOV varies a lot, testing “Maximize Conversion Value” can help Meta prioritize higher spenders, but expect a short learning dip.

    The safest approach is to duplicate your Advantage+ campaign and A/B test against “Maximize Purchases” for 2–3 weeks——and pivot from there