Reply To: Meta Ads: Changing Maximize Purchase Events to Maximize Value of Purchases?

[fathom53]

You don’t lose history. Running an a/b test when you can in Meta is usually the best idea when you want to try out something without fully going all in. Learning happening at the ad level, so if your active ads have good history in the last 28 days…. the a/b test would like have enough data to help you decide what to do.