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That “fresh boost then fade” pattern is super common for news-y sites. Google gives you a quick shot of visibility when you’re first out with a story, but unless you’ve got *authority* + *links + user signals* behind you, it’ll hand the traffic back to bigger outlets pretty quickly.
Are you in Google publisher center too? You actually *can* apply to be a publisher in Google News!
Here are a couple of angles you can also work on:
* **Topical authority:** Don’t just post the breaking news, build evergreen explainers, timelines, and guides around your niche (e.g. “History of X franchise” or “Everything we know about Y release”). That gives Google a reason to see your site as more than just thin announcement churn.
* **Internal linking:** Tie those quick news hits back into hub pages or evergreen posts so the equity flows and older stories still matter.
* **Links & mentions:** Local press, niche blogs, Reddit subs, Discord communities, anywhere people are talking. Even small backlinks give you more staying power when Google tests your URLs.Keep the daily cadence, volume is part of the game, but layer in that authority play. Otherwise you’ll just be forever riding the “48-hour bump” wave.
