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1. What bidding strategy does the campaign use?
2. Has conversion tracking has already been set up and if so, what actions are you tracking as goals?
3. Please give some examples of keywords you expect to get traffic.
4. Are ads approved, disapproved or approved(limited)?
5. What does the nonprofit do?
6. This is a US-wide nonprofit? OK. If it was a local nonprofit then it might have been useful to add a location asset, which can put your P-Max ads onto Google Maps.
7. What’s the website address?
8. What audience signals have you fed the P-Max campaign?
