-
I have some ad grant accounts spend 7 – 8k a month. I will just say they are annoying to work on.
Anyways, as for how to get them to spend. Few things.
Bidding is on max clicks, with a CPC cap of $2. This is what Google caps your CPC for ad grants as well unless you are using max conversion.
Location, mine is on presence or interest for one specific campaign but you can have them on both. Doesn’t change anything tbh
Ad groups, minimum 2 ad groups each campaign + 2 ad copies according to Googles policies
Keywords: all of them are on broad, and I also have 10 at max per ad group.
Since there is technically a budget of $329/daily, make like 3 or 4 campaigns with 3 or 4 ad groups each all on broad match and it should make it spend.
Although I wouldn’t expect any donations or conversations from them. At most ad grants are useful for are impressions + brand awareness
