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this happens to almost everyone man, instagram removes fake and inactive accounts every day, so your numbers will dip no matter what the only part you can control is how many of the real people who land on your profile actually hit follow, and that comes down to your bio and your positioning
most people use their bio like a diary, they write random quotes or talk about where they live, but the truth is nobody follows you for that they follow you because they see value for them so think of your bio like a headline that sells why they should follow you in 3 seconds flat
formula is simple, who you help, how you help them, and one call to action example if you teach fitness you could write Helping busy parents lose weight with 20 min home workouts, start today with my free guide if you talk about money you could write Teaching beginners how to save and invest with simple steps, download your starter checklist here if you’re into running you could write Helping beginners run their first 5k with daily tips and motivation, grab the free 30 day plan in my link
once your positioning is clear, instagram’s algorithm actually has an easier time categorizing your page, so it knows who to push you to on explore and reels your bio literally works hand in hand with the algorithm and your content
extra steps to make this work 1 niche down, instagram rewards clarity if they can’t tell what you’re about they won’t recommend you 2 fix your name plate, that bold section is searchable so if you’re in fitness put something like weight loss coach or home workouts there so you show up in searches 3 content should match your promise in the bio, if you say daily running tips then every piece of content should feel like it belongs to that bucket 4 add a call to action in the bio, link to something free a guide checklist or challenge that captures people’s emails so you can build trust off platform and not rely only on instagram
I’ve built audiences across instagram facebook tiktok youtube, and one lesson repeats everywhere growth comes from clarity once your positioning and bio are locked in you’ll notice the drop in followers won’t matter as much, because the new people coming in are actually sticking around
