Forums › Forums › PPC › Pros and cons of having two landing pages from one Meta ad set? › Reply To: Pros and cons of having two landing pages from one Meta ad set?
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startwithaidea
GuestSeptember 29, 2025 at 9:17 pmIt always depends: your, brand and vertical determine which objectives you should use.
Your saying LP, so perhaps your a service if your a service of some sort have hundreds of landing pages if you can one for each ad.
Always have Interest based Ad Sets, Considerations based ad sets and Conversions/Sales based ad sets. Your creative should match. However your budget is $20 bucks a day. One campaign with CBO and three ad sets would be enough. Each ad set could be a different destination even if the ads are the same though not ideal.
For example; one adset with interest based messaging goes to the home page, all users who visited the homepage that did not convert create a LAL and send those in consideration to a different LP with follow up messaging that informs, and then your last audience can be retargeting + site behavior been back x times focused that goes to ungatted material or that do call only ads.
Happy trails with social: audience and creative are key everything else doesn’t really matter anymore