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If you tried selling her on the idea that she has 9 H1 headings and that’s a problem, that’s probably where you lost her.
A) It actually isn’t all that significant
AND
B) She doesn’t care. She cares about sales and leads.
Can you drive more sales and leads? That’s what she wants to know.
She also wants to know what it is going to be like working with you. What will communication be like? What deliverables will you provide? How will you track results? And so on…
If you start talking to people about H1’s and blog posts, you’ll lose them more often than gain them.
