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This is such a smart strategic question, and you’re right to be thinking ahead! From what I’ve seen, PPC has been surprisingly resilient because ads still show prominently even with all the AI changes. Plus, PPC skills translate well across all major platforms – Google, Meta, LinkedIn, Amazon.
Your SEO background is actually a huge advantage in PPC. Understanding search intent, keyword research, and user behavior gives you a massive head start in paid search. Many successful PPC managers I know started with SEO foundations.
The career prospects are definitely solid – companies always need people who can manage ad spend effectively and show clear ROI. The combination of both skills makes you incredibly valuable for full-funnel marketing roles.
I’d say go for it, especially since you can always fall back on SEO while you’re building your PPC expertise. Happy to share some getting-started resources or certification paths if you’d like!
