Forums › Forums › PPC › Planning a career switch to PPC › Reply To: Planning a career switch to PPC
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MeVe90
GuestSeptember 29, 2025 at 9:55 amSEO is still very valuable, if you based your results on impression/click you will find an huge drop due to AI, but that’s due to informational query, for that people will find AI overwiew good enough instead of having to visit your article.
For services and products people will still need to enter a website and the overall conversion should be still about the same.
Also I don’t think PPC to be more stable or anything, things are changing a lot here too with cpc keep increasing and Google pushing AI a lot and there may be a day that will remove the more manual/controlled way to build a campaign altogether.
The AI overview is also coming into PPC, there will be sponsored answers but we are not going to bid on a query but more into a concept, so I suspect there will a lot of low quality click without much control from it.