Forums › Forums › PPC › Planning a career switch to PPC › Reply To: Planning a career switch to PPC
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Scammi03
GuestSeptember 29, 2025 at 5:03 amYou should do both. SEO isn’t dead or going away and AI optimization is just as much a part of it as normal search. My current company saw customers increase nearly 40% from organic search last quarter.
Guess what, the biggest thing in PPC is AI. But there’s still a lot you can learn and know how to do, including learning optimal campaign structure and know what optimizations you can still make while using a bidding algo.