Forums › Forums › White Hat SEO › Why is Google Analytics so freaking difficult? › Reply To: Why is Google Analytics so freaking difficult?
-
Virtual-Frosting-507
GuestSeptember 28, 2025 at 3:16 pmIt depends on how hard the problem is. Set up your analytics and visuals to match.
For small sites that need to check things quickly, GA4, pageviews, 2–4 conversions, and a one-page dashboard are all you need.1. For marketing and growth, add UTMs, GTM events, funnels, and reports on channels and conversions.
For optimization, you can use custom dimensions, BigQuery export, cohort LTV, attribution, and A/B tracking.
2. For businesses, there are data warehouses, CDPs, BI tools, governance, and predictive models.Decide by the decision: say what question you need to answer, choose the level that gives you that information, set up the fewest events needed to test the hypothesis, make one chart to prove or disprove it, and then repeat.