Forums › Forums › PPC › Switches from max conversions to max conv value and the results tanked? › Reply To: Switches from max conversions to max conv value and the results tanked?
-
ppcwithyrv
GuestSeptember 28, 2025 at 5:22 pmDSA is antiquated. Its morphed into AI Max. However if its learned to the point where it drives revenue that is awesome. My next observation, why did you change a perfectly working campaign. I would have switched to ROAS.
Max Conversions Valuemeans the algo will skip lower priced goods (and the lower priced auctions) and only pace on the more expensive stuff. This is why its struggling. I would switch back OR use roas based bidding. I have a whole video on this if you want me to send it.