Reply To: Switches from max conversions to max conv value and the results tanked?

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Switching bidding strategies typically nukes your data for a bit

but if you were spending $40 per day why did you let it spend $1000 before wondering what was happening?

Also, “of course want as much revenue as possible” is not a cut and clean answer. You might be getting a higher AOV but with far less sales total.

Eg;

You were getting 100 sales @ $20 each before

now: you are getting 10 sales @ 100 each

You are making less revenue. This can also go the other way.