Reply To: Switches from max conversions to max conv value and the results tanked?

[runkled]

I probably would have done this with an experiment first to see how things panned out. Your conversions might have tanked since Google isn’t primarily targeting “likely to convert” anymore, but rather looking for “likely to spend.” Subtle difference, but can completely change the type of person the ads will be served to.

I’d throw it back to what you were having success with before and run experiments or clone campaigns from there to narrow down what you can accomplish concerning higher ROAS.

Disclaimer: Google takes it’s sweet time (up to 30-60 days) to fully recover and relearn it’s optimizations after major changes to a campaign. Might just be that, tbh

Edit: I read something in your post wrong so I adjusted my thoughts.