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The previous comment nailed it: don’t use GA4’s imported conversion as your primary action. Add the Google Ads conversion tracking tag and use that as a primary conversion instead.
If you’ve been running the GA4 tag for a while, make sure to transition slowly (don’t add the Google Ads tag and change it to primary right away, let it collect some data as secondary for a while and then change).
A few other things to consider:
– Make sure to add enhanced conversions
– Add server-side tracking
– Use offline conversion if you need to track important goals that happen after the click (for example, a trial that automatically turns into a subscription after X days)
