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No, in the same way it won’t come for the jobs of accountants.
AI will just make it easier. It might be easier for a one person brand to get started, but eventually they’re going to have to choose which job to do if they grow – they become a manager of people, they hire someone to work the AI tools, the accountancy package.
It might get leaner, but by the same respect, it means that skilled SMM’s will have the tools to work with 8 brands instead of 4 because they’re also leveraging AI.
