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Yes, it’s happening for sure, people click through less often. Of course Google says each click is now more valuable since search results generated by AI are more relevant. Here’s a pretty good article from SEJ.
[https://www.searchenginejournal.com/how-ai-mode-will-redefine-paid-search-advertising/555365/](https://www.searchenginejournal.com/how-ai-mode-will-redefine-paid-search-advertising/555365/)
