-
Step 1 is always search targeting BOF keywords & just waiting until you gather a solid number of conversions. Negative keywords & landing page should be the main focus here. When you do have 35+ conversions, for scaling the ad spend, move to max conversions & loosen up the targeting to broad match gradually.
Once you max out the impressions from the search engine, have a massive number of negatives & conversion data, that’s when P max & YouTube makes sense. They are effective at building brand awareness which should the next move after capping out at high intent impressions from search
Thus you don’t need to look anywhere besides search to capture the quality leads if you are starting with an ad spend of less than $10k
