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Run a search campaign with phrase and exact and based on performance with search terms and conversions, add and/or remove keywords as you please. Start on max clicks or max cpc. Before you do all of this determine if your budget can be used for solution aware or problem aware keywords, usually the higher budget one can go for both but lower budget tends to go for solution aware only.
Based on that set up some landing pages, monitor your performance. Gather some data and emails, add them to a remarketing list on meta and on Google Display and more. There’s many ways to go about it.
