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Only you can say if breakeven is worth it for your business. Some brands will do it because they just care about scale right now and have a quick repeat purchase rate to make them profitable within 30 – 60 days of the first purchase.
If you can not support the demand then you need to scale down the budget. When scaling budgets down, you can do it at a faster rate because you are just decreasing and that makes campaigns less sensitive to the change. As long as you still have conversion data coming in to support that lower budget.
