Forums Forums PPC Drowning in orders with scaled campaign that’s just above breakeven Reply To: Drowning in orders with scaled campaign that’s just above breakeven

  • nmaness

    Guest
    September 26, 2025 at 2:09 am

    Option 1 is to update it to a tROAS / tCPR and then push that target up above breakeven slowly. Option 2 is just to drop budgets a few days at a time down to what you want.

    “Are breakeven campaigns seen as failures.”

    If these are new customer orders, and you have a decent LTV and decent cash flow? Absolutely not.