Forums › Forums › PPC › Drowning in orders with scaled campaign that’s just above breakeven › Reply To: Drowning in orders with scaled campaign that’s just above breakeven
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nmaness
GuestSeptember 26, 2025 at 2:09 amOption 1 is to update it to a tROAS / tCPR and then push that target up above breakeven slowly. Option 2 is just to drop budgets a few days at a time down to what you want.
“Are breakeven campaigns seen as failures.”
If these are new customer orders, and you have a decent LTV and decent cash flow? Absolutely not.