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  • AdOptics

    Guest
    September 26, 2025 at 12:14 pm

    Try an Ad Set with LLA of your Purchasers. Meta is getting good at doing that already, but seeding the ad set with that audience could greatly improve ROAS for that ad set which you may be able to scale more profitably. Obv, always retarget buyers and cart abandoners in other Ad Sets.