Forums Forums PPC Drowning in orders with scaled campaign that’s just above breakeven Reply To: Drowning in orders with scaled campaign that’s just above breakeven

  • TTFV

    Guest
    September 26, 2025 at 9:39 am

    Increase your tROAS (if you’re using tROAS) or lower your budget… either way this will lower your order volume and increase your ROAS per order.

    That will address both of your problems.

    Just keep in mind that if you go too low with conversion volume that can tank your performance, i.e. don’t starve Google of conversion data.

    Another consideration is to set the campaign to target new customers only, which will also lower your spend and order volume while only driving new customers, no ad spend on existing customers. You do need to upload your customer list into the account to support this function.