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On Search you can’t directly target truck or bus drivers, so the best approach is keyword sculpting (e.g. “pomoc drogowa tir”, “holowanie busów”) with strong negatives to block passenger car intent, plus geo-targeting highways and travel hubs…depots, stations…etc…
Layer in-market and affinity audiences in Observation mode, and optionally use PMax to build driver-focused audiences for remarketing back into Search.
