Forums › Forums › PPC › Google ads agencies/freelancers, how do you price according to avg CPC? › Reply To: Google ads agencies/freelancers, how do you price according to avg CPC?

  • wafflestation

    Guest
    September 25, 2025 at 5:05 pm

    The problem with this approach is what happens when Google goes off the rails and your conversion rate tanks. It happens. Alot.

    So you sign a deal for the 10 leads in your example, say you sell them at $100 since it’s costing you $50 to get. Well what happens when your CPA suddenly jumps to $150? Your COGS is now $1500 and your revenue is $1000 and you’ve got a contract to deliver those results.

    You can’t guarantee results. Nobody can.