-
When selling leads, most companies charge a flat price per lead. Just estimate what a lead will cost you… sounds like $50/each and mark it up to cover profit and overhead. Most importantly, ensure you build in enough to cover the inevitable variability you’ll see from seasonality and other changes in campaign performance.
If you want to package it as a “number of leads” you can just multiply that by 10x or whatever.
Most companies doing this will put up a site and advertise in a specific niche like medspa services, appliance repair, etc., and then sell those leads to several real businesses that offer those services.
