Reply To: Google ads agencies/freelancers, how do you price according to avg CPC?

[petebowen]

You don’t control:

* The minimum CPC needed to compete in your market.
* Whether a visitor converts or bounces.
* The search volume in your market.

Your offering of a minimum number of leads at a fixed price requires control over these things. Promising to deliver results based on things that are out of your control is a recipe for grumpy clients and your own unhappiness.