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I like to monitor the campaigns daily to spot any possible anomalies. That includes search terms the ads are showing up for, how well the keywords are doing & their CPCs, tags are firing correctly & landing page is doing fine. If there is anything abnormal, that’s where more digging comes in to make sure everything is up & running again.
As most of the big optimizations happen bi-weekly & monthly, that’s all to be done on a day to day basis.
