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I agree—funnels aren’t straight lines. Track where people drop off, then bring them back with emails or ads based on what they showed interest in. This is why remarketing is so important….a linear flow may mention that aspect, but not why you need numerous remarketing tacts to bring back initial handraisers.
And always match your offer and proof to the price and risk, otherwise conversions will fall as you scale. You’ll be encountering colder and colder audiences. Simple tactics like reviews that may have worked won’t….you need a more complelling offer to bring them in.
