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Love this, exactly the same for ecommerce brands. We recently did a webinar helping ecommerce brands test ads and optimize the entire customer journey. What most don’t consider is that an ads performance is heavily reliant on what happens post click so any misalignment along the entire customer journey can throw off the data.
At Blend AI we use AI to launch & optimize ecommerce ads for shopify brands and it’s becoming so clear that brands and businesses need to start looking outside of their ad account to optimize results and automate as much as possible to free up the time to do so.
