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I like having a mix so I’m not too heavy in anyone type of client… cause shit changes, such as: covid, AI, algo changes, social ads, etc etc.. and to often I’ve found myself having to do a big pivot…
Those big clients I’ve found I prefer to do a set short term contract on just a couple areas, rather than a generalised catch-all type deal where ill find I get tied up with coding, performance and security things way out of scope… and the reporting I hate. I don’t like GA automated pretty reports … I’d rather have direct GA / SC access and reporting… and I’ll do big detailed reports when needed… but I expect them to be read and actioned… big clients often just file it away without reading then come back to me 12mths later and say hey we had a 3rd party do an audit and found this what’s the deal… ahh yeah I’ve been pointing it out in every report and email for 10mths.. I need X access to fix our you guys can fix.. even have several emails from you saying you fix it… damn!
But I agree there’s a certain size client that just works for me.. the profit margin works at my scale and staffing, they don’t hassle me endlessly for KPIs or lists of new fucken backlinks because agency X says they supply 10x new backlinks a month, they just let me do my thing and take my advice…
That’s the bliss life as you say
