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If I were in your shoes, here’s how I’d look at it. You’ve already got the hard part done of building trust locally and keeping a strong Google Business Profile. That’s why you’re still showing up even without much SEO effort. The issue is that your site is thin. It doesn’t have dedicated service pages, location pages, or fresh content to signal authority. Think of it like you’ve got the storefront but no aisles or shelvs stocked yet.
Since you’re comfortable writing and using AI, you can defintely own the content side. Build out individual service and location pages, write blog posts that answer the exact questions families are Googling, and make sure all of it ties back to your core offers. That’s what’ll push you further up the page.
The place where I’d stop trying to DIY everything is with strategy, technical work and authority building. Backlinks take time and specialized outreach, so bringing someone in who already has a process for that is huge. Same goes for strategy and technical work. Even if you’re solid on the basics, having an expert shape the long-term plan and do a one-time crawl of your site to check speed, indexing, and structure can save you headaches. That’s not something you need on a monthly retainer but it’s worth getting right at the start so you’re building on a strong foundation.
One other thing worth mentioning is GoDaddy. Their marketing suite is limited, and long term you’ll probably want to move with tools to help you grow.
So the way I’d split it is this- do blog content, local pages, GBP updates, and reviews yourself since they need your voice anyway. Bring in help for strategy, technical fixes, and backlinks. That way you keep control of the parts that matter most to your brand but still get the leverage of expert help where it counts.
If you wanna dm your site, I can give you some more specific advice about what you need (Free of course!)
