-
You absolutely need reviews. What do you struggle with specifically?
18 years on, you must have a solid collection of email addresses.
I would create a slick ‘review us’ page with a form. And send an invite to review to every single client from last 12-18 months.
Allow client/family/friend/legal representative to leave review – family members are likely better target. Create a ‘review policy’ page who can and cant leave reviews.
Publish these reviews on a new page, with 3-5 most recent on home page. Utilise reviews structured data.
On going, after x weeks send an invite to review to every client.
Provide an alternative way to review via a physical Review Card, that has a QR code linking to your ‘review us’ form page.
When you take on new clients, you can leave this with them, and/or after working with them for some time have team members bring cards with them.
QR code on card is crucial here as a family member may prefer doing it digitally.
You could post these cards to past 12-18 months clients as well.
When you publish reviews on your site, make clear when it was submitted, time period review refers to, what services and the reviewers connection (client themselves, family or friend) as well as branch/area. These things should all be mandatory fields on your review form.
On your review form/card, include a star rating 1-5 as well as written review with a minimum of 200 characters and a maximum of your choosing. 1000 should be a good number.
As an extra tip, not sure size of your business and structure but creating a ‘team members’ page with a good quality picture and a short intro & qualifications etc is a great one.
Both of the above efforts will support location specific pages if you go down that route.
Dont forget to share the reviews on social media! And if creating marketing material in future, make sure you have reviewer’s permission to use their review. You could include this in t&cs for submitting review.
All the best
