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Some solid discussion here – and strong points to consider already shared:
If you have the time and a runway, -“invest” in allocating AND protecting that time.
Find internal allies and get them onboard with a demonstrable plan:
Do you:
Need IT support from an internal team?
Need others to take on some of your current, less important tasks?
Need internal SMEs to step up as resources for content?
Need a budget of any kind to accommodate any tools or subscriptions?Point being, be clear about what you want and need – and find out where there are gaps.
Plugging in a professional might help you to execute – but what I *hope* is a majority of SEOs out there are going to love partnering with someone who “gets it” and needs specialized support (meaning, smaller scope for them) if they’re going to enjoy the work and camaraderie – and be grateful for your involvement.
I’d also think about your own professional development in the organization’s eyes, too. What new skills, capabilities and knowledge can you bring by partnering with someone to help execute your plans? Focus on the upside – like how you’ll be able, in time, to reinvest PPC savings from organic success into other marketing activities and advancements for the org.
Bottom line though is that you very clearly have an idea of what you can do and what you’d like to LEARN to do, so finding somebody who can get on board with that plan and help you to execute by your side would be my best bet for a recommendation.
Whether or not that person or organization would need or want to do a deep dive (audit, competitive review, KWR, etc.) upfront or start on an immediate retainer basis is as much about you, the organization supporting it, and them.
