Reply To: Social Media ‘Strategy’, what is it?

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# The Purpose & Anatomy of a Strong Social Media Strategy

# Why You Need One

* Prevents ad-hoc posting and aligns all activity toward your **real business objectives**
* Enables consistent content grounded in brand messaging, not trends chasing. It helps show measurable value to stakeholders.

# Core Components

1. **Goals & KPIs**
2. **Audience & Platform Fit**
3. **Content Pillars & Themes**
4. **Workflow & Planning**
5. **Measurement & Refinement**