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I think most of the folks we work with who actually make a living off of social media all tend to have their own reasons, workflows and “strategy”. What I can observe is two things mainly: 1) they are always trying new things to get an edge, always testing and tinkering with their strategy. 2) the content itself really is the key. You can sped lots of time on the extras(hashtags, trending audio etc.) but if the content isn’t good, it just won’t work. You’ll have to find what makes your content good/bad and keep iterating until you get there. No two strategies are the same so if someone is selling you a “fix it all course” its probably a scam.
