Reply To: Social Media ‘Strategy’, what is it?

[kee_board]

There isn’t a big hidden secret. A “social media strategy” basically means posting *for your audience* instead of random things. Each post should have a clear job: **educate** (share tips, answer questions), **entertain** (relatable, funny, storytelling), or **sell** (show your offer, proof, testimonials). Balancing those three is the strategy.

Yes, you can absolutely build one yourself:

* Pick 2–3 content pillars (topics you’ll post about regularly).
* Decide on a simple posting rhythm (ex: 3 posts a week).
* Track what gets real engagement or client inquiries and double down on that.

As for programs — honestly, most paid ones repackage free info. If you want something budget-friendly, look for creators on YouTube who share content strategy breakdowns for free. Paid programs only add value if you need accountability or personal feedback, not secret knowledge.

If you’d like, share your niche — I can help you sketch out a simple content plan to get started.