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It helps to think of it this way: Instagram isn’t your employer, it’s your landlord.
You’re getting free space (your account) to build a business, and in return, your content (the Reels) keeps other tenants (the users) in the building for Instagram to sell ads to.
The real money was never going to come from the landlord’s pocket; it has to come from the business you build in that space, like brand deals or selling your own stuff.
