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quality > quantity every time. posting 5x a day won’t help if ppl scroll in the first 2 sec. tiktok doesn’t reward volume, it rewards watchtime + replays. so fewer posts that actually hook/retain will always beat daily filler.
that said, consistency still matters, if you only post once a month, the algo forgets you. sweet spot for busy ppl is 2–3 strong vids a week, as long as they’re built around solid hooks + emotions.
I’ve also found tools that analyze vids (e.g. creafico, etc.) useful for figuring out what to tweak before posting. makes it easier to focus on quality without wasting time guessing.
hope this helps 🙂
