Reply To: Do you think Google’s Performance Max is actually better than the regular Search campaigns?

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Better for what? Depends on what goal we’re talking about here.

I wouldn’t compare 1:1 because they inhabit different parts of the marketing funnel.

For instance PMAX is much better at remarketing than Search. But Search is much better at getting that 1st click from high-intent potential buyers.

So I think they’re necessary complements to each other.