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At the moment, no. Thats not necessarily a fault of Performance Max. It’s just that most advertisers aren’t equipped to use it properly and Google does a poor job of explaining the nuances.
To make PMax hum you need:
* Enough conversion volume – I’d argue over 100 events a month per campaign
* A conversion event that passes through an accurate reflection of the value to Google in a timely manner (within 7-10 days, closer to the click the better)
* Using maximise conversion values and/or target ROAS to tell Google what ROI you want to achieve
* A willingness to give up some level of control
* Passing through audiences from your CRM to let Google know new vs returning customers
* Brand exclusions in place (if you’re running a search campaign for brand terms which you should)
* A proper attribution set up.
* If you’re using final URL expansion – a well set up page feed so Google isn’t wasting money sending visitors to your unoptimised blog posts or help centre.
