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I wouldn’t be focussing too much on CPC, the priority for ecommerce should be conversions, conversion rate, CPA and ROAS.
If your CPC goes up, but your ROAS has increased, who cares right? You’re winning in the ways that matter. Cold hard cash.
Replace manual bidding with smart bidding, remove and CPC limits and let the algorithm do its thing. Once you have conversion data, start optimising product titles & landing pages.
