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Most agencies use 2 options:
1/ Looker Studio
It’s free, if you don’t connect Biquery to store all the data and get better speed and the option to filter data by metrics. However, it has own limits:
Useful dashboards need: brand vs. non-brand keyword segments, page segments, page segments by language. You have to use the WHEN CASE rule in custom fields to set them up. But each such rule has to be built manually in calculated fields, and those fields don’t copy over when you duplicate a template, so you rebuild them for every new site.
So, it’s hard to maintain if you have many websites.
2/ Paid SEO tools built around Search Console analytics. They remove all the limits and usually make it easier to create and edit segments.
– SEOstack – one the first one on the market who was focused on this goal
– SEOgets – the cheapest one with great design
– Sitechecker (my tool) – in addition to easy page segmentation, we build unique reports enriching GSC data with site monitoring data. For example you have a separate report where you can check performance by the last published pages. It’s also one of the biggest pains in GSC, that you can’t sort pages by date when they were found by Googlebot at first.,
