Reply To: B2B Google Ads & Automated Bid Strategies – How to make them Work ?

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You can try consolidating the overall ad groups under a campaign which is doing well for you. If the existing lead quality is actually decent then 20 conversion over a month is sometimes enough data to switch over to tCPA if the campaign’s been there for a while

To be on the safer side, along with grouping them together, you can maybe try scaling the campaigns slowly just enough to get 25 conversion then make the switch.

But 20 is the bare minimum data you would need to train google properly & decide on the right target CPA to set.