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I have an experience with tiny budget and i get a really greate results.
My advice is:
– Stick to exact & phrase match for high-intent, bottom-of-funnel terms.– Use negative keywords (free, course, degree, ppt, pdf, student) to block unqualified clicks.
– Regularly monitor the Search Terms report to refine.
– Write a persuasive copy(Headlines, Description…), Ex: focus on business outcomes (save time, reduce costs, manage teams).
– Make sure of the conversion tracking.
– Your landing page must be great (a clear CTA, Include trust signals: case studies, testimonials, integrations, industry logos…).i have a suggestion of this type of tiny budget, you can offer a high value Lead Magnet Strategy, The strategy is to attract potential customers with a high-value free offer, such as a webinar, free trial, or industry playbook, that solves a real pain point in construction project management. Once prospects opt in, we capture their contact info and nurture them through follow-up emails or retargeting ads…, i use this strategy and it works 8/10 of the times.
