Reply To: Google ads for B2B Saas ?

[Bo_Babelitz]

First, you should have asked yourself that question BEFORE signing that client.

Secondly, here’s the calculation for you (I used placeholder metrics as I have no idea about your real numbers – so: 25 CPC, 5% click to lead CVR, 10% lead to deal CVR).

Campaign Parameters:

* Total Ad Spend: $1000
* Average CPC: $25
* Click-to-Lead Rate: 5.0%
* Lead-to-Deal Rate: 10.0%

Funnel Results:

* Total Clicks: 40
* Total Leads: 2.0
* Total Deals (Paying Users): 0.2

You’d only get 0.2 paying customers – so you’d either have to 5x your budget or be prepared to 5x the time with your current budget until you land the first paying customer.

SaaS is ridiculously competitive, so proper planning and expectation management are super important.