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I own a local CPA firm. For the past several years, we were always in the top 5 for all keywords in our city relating to accounting, tax, CPA firms, etc. In June or July, our rankings for major keywords started to drop massively to the 35 – 50 range. Now we’re back in the top 1 – 5 range. Here’s what I did:
– Reduced article/page length to a quick read, included more examples and FAQs. We now focus on pages that answer users questions quickly. Think dictionary style with an example section, and FAQ section for each page.
– Simplified meta descriptions and keywords.
– Updated old content
– Simplified page titles
– Removed keyword stuffing
This had an immediate effect. Here’s our 12-month search console graph for our primary keyword. Two weeks later we are now ranking higher than we ever have, 1 – 3 range many days.
I think it comes down to relevant content, that readers will read top to bottom. Once again, engagement and relevance are always key. Good luck to you.
